Klerksdorp Record, Hartbeesfontein - As families and communities start budgeting for the festive season, many are looking for novel ways to “give back” and assist the less fortunate - despite having to navigate the potentially tough festive season ahead.
“This is something we’re seeing more and more within our customer communities,” notes José de Achadinha Jr, Manager of Overland Cash and Carry in Klerksdorp. “We remain humbled by our consumers’ remarkable spirit of generosity, and willingness to ‘make a plan’ to help those in need.”
The good news for big-hearted customers is that Overland’s partnership with Iwisa No 1 has made this possible through the Iwisa No 1 Fills Good campaign: a unique “purchase with purpose” initiative.
“The Iwisa No 1 Fills Good campaign was inspired by our belief that generosity shouldn’t require a separate budget,” says Phumzile Nhlapo, Premier’s Senior Brand Manager: Maize, Breakfast and Pasta. “We wanted to find a campaign mechanism that would allow you to support a local NPO making a real difference in your own community using the power of choice.’’
Every time you buy any Iwisa No 1 product at Overland, a percentage of the product purchase goes directly to the campaign beneficiary; the SAVF Evanna Home for the Elderly - furthering their remarkable work caring for elderly members of this community.
One of South Africa’s trusted staples, Iwisa No.1 has been a household brand for almost 70 years. Nhlapo says the campaign is not a CSI-initiative: the donation comes directly from the product price. “In this way, it is a direct expression of Premier’s commitment to earn the right to operate through the spirit of ubuntu - communal care and generosity - where we enable families to support those in need without adding to their financial burden.”
In the case of Overland’s campaign’s beneficiary - the SAVF Evanna Home for the Elderly - the donations collected between now and the end of March 2026, will be used towards repainting the facility. “This will help us to refresh shared rooms and spaces within the home that all of our residents can enjoy. These are the areas where most of them spend most of their time each day - making it important that they are spaces filled with joy and hope,” explains Theresa Cronje, Facility Manager of the SAVF Evanna Home for the Elderly.
The Iwisa No.1 Fills Good campaign runs until the end of March 2026 at Overland Cash and Carry Klerksdorp. For more information about the SAVF Evanna Home for the Elderly, please contact the home on 018 431 0678.
