by Thebe Ikalafeng | Published by Jonathan Ball Publishers
In a world that often asks us to choose between heritage and success, what if the secret to rising lies in staying rooted? Thebe Ikalafeng is a Hall of Fame pan-African branding authority and cultural champion who has journeyed to every African country and worked in over 25 countries across the globe. In Rooted and Rising, his people-centred Seven Ps framework, steeped in African wisdom and practice, reveals how anchoring ourselves in our cultures is the key to authenticity and achieving real advancement. Thebe Ikalafeng is an African branding authority. He is the founder of BLG, a multi-disciplinary advisory group and the founder of the seminal non-profit Brand Africa movement for a brand-led African agenda which is widely referenced as the definitive barometer of brands in Africa. He lives in Johannesburg.
