Klerksdorp Midweek, Klerksdorp - The Smile Foundation launched its boldest and brightest campaign yet, Socks for Smiles, an initiative aimed at raising R2.5 million to fund 100 life-changing reconstructive surgeries for children across South Africa.
With the purchase of a R20 Socks for Smiles sticker, South Africans are encouraged to step out in their funkiest, brightest, and most joyful socks on September 19, whether at school, at work, or out in their community.
Every sticker bought is a step closer to helping a child smile again.
The campaign is made possible with the generous support of Dis-Chem, Cape Union Mart, and Baby City, where the public can purchase their stickers in-store nationwide. Stickers are also available online at www.smilefoundationsa.org.
Beyond retail support, Smile Foundation is thrilled to be joined by an incredible group of ambassadors who are stepping up and socking up for a cause that brings hope and healing to young lives. Lending their star power to the campaign are beloved South African personalities and performers including Swing City, The Muses, Lady Zamar, Gugulethu Nyatsumba, DJ Milkshake, Zoalize Jansen van Rensburg, John Vlismas, Themba Robin, and Toniquinne Becker. These ambassadors will be sharing their messages of support across social media and media platforms, encouraging the public to wear their socks with purpose and proudly support the campaign.
“We wanted to create something that’s fun, simple, and accessible but still powerful in its purpose,” says Loyiso Bala, Smile Foundation ambassador and campaign advocate.
“Socks for Smiles is a reminder that even the smallest act can have a life-changing impact. It’s more than a fundraiser. It’s a movement. It’s about showing up, standing together, and helping children step into their futures with confidence,” adds Zoalize Jansen van Rensburg, Smile Foundation ambassador and Miss World South Africa.
Smile Foundation is calling on schools, corporates, universities, and everyday South Africans to join in. Group sales are available, and the Foundation encourages companies to get their teams involved or even sponsor sticker packs for schools in under-resourced areas.
“We are so grateful to every single person playing a role in this campaign,” says Moira Gerszt, Acting CEO of Smile Foundation. “To our incredible retail partners Dis-Chem, Cape Union Mart and Baby City, our inspiring ambassadors, the schools and corporates taking part, and everyday South Africans who are proudly wearing their socks to support our cause: thank you for walking this journey with us. Together, we are changing more lives.”
Whether you’re walking into a boardroom, a classroom, or your favourite café on September 19, let your socks do the talking and help change a child’s life.
To get involved, purchase your sticker, or learn more about the campaign, visit www.smilefoundationsa.org or follow @smilefoundationsa on Instagram, Facebook, TikTok, and LinkedIn.
